Davids was founded with one vision....create the highest quality premium natural toothpaste with a commitment to sustainability...the sustainability of nature, the sustainability of American jobs, and the sustainability of your health...the sustainability of nature+america+you
In 2011, Davids founder, Eric David Buss, began looking into the ingredients being used in the "natural" toothpaste he was using, and found that many of the ingredients were unhealthy. After looking for a better alternative, and not happy with what was available, a "simple" idea of creating his own toothpaste was formed. This initial idea turned into a four year obsession to develop the very best natural toothpaste possible, thus Davids was born. Through exhaustive research with industry experts, we were able to identify the best natural ingredients to safely and effectively fight to remove plaque, whiten teeth, and freshen breath. While talking to ingredient suppliers, we also found that most toothpaste companies use a lot of imported ingredients in their "Made in USA" toothpaste, which led to our commitment to using premium USA origin ingredient in our effort to sustain American jobs. Today, our vision, research, development, and commitment to sustainability brings you Davids Natural Toothpaste.
Davids premium natural toothpaste is made using the highest quality natural ingredients to safely & effectively whiten teeth, fight plaque, and freshen breath.
We are also committed to using premium USA Origin ingredients for the highest quality possible and to support American jobs.
Calcium Carbonate - Natural material mined from the earth. Used as a mild abrasive to help prevent plaque buildup, remove surface stains, and whiten & polish teeth.
Purified Water - Used to blend ingredients and give texture.
Sodium Bicarbonate (Baking Soda) - Natural material mined from the earth. Used to neutralize the plaque forming acids in your mouth. Helps prevent plaque buildup, remove surface stains, and whiten & polish teeth.
Vegetable Glycerin - Davids uses only food grade domestic non-gmo vegetable glycerin derived from vegetable oils ( not to be confused with industrial glycerin or other glycerin products produced from animal fats). Used to moisten the mouth and enhance the natural mint oil flavor. Also used as a natural preservative to keep the paste moist and to keep the ingredients from separating.
Hydrated Silica - Natural material from the earth that is used to help remove surface stains and whiten & polish teeth. Others use low quality imported silica with large abrasive particles that can scratch or damage the enamel....Davids uses only the highest quality USA made silica with ultra fine microscopic particles designed to safely clean and polish the enamel on your teeth.
Xylitol (birch derived) - a five-carbon sugar used as a sweetener, but more importantly, has the effect of reducing plaque formation and inhibits enamel demineralization. We use only a premium USA produced xylitol derived from birch trees, which is considered the best for both you and the environment. Research studies show that xylitol works to reduce the formation of cavities.
Sodium Cocyl Glutamate - Natural alternative to SLS which is derived from coconut oil and sulfate free. Used to create a mild foaming action which suspends the other ingredients in your mouth while brushing, helping the cleaning and whitening process.
Carrageenan - Seaweed powder. Natural seaweed is hand harvested from the ocean, dried, and milled to a fine powder. When we add the water and other liquids to the seaweed powder, it creates a gel paste. Without seaweed powder (carrageenan), our toothpaste would have a syrup like consistency. There has been confusion about this ingredient because there is a NON FOOD GRADE version known as degraded Carrageenan (aka poligeenan) - formerly referred to as degraded carrageenan. Learn More
Mentha Piperita (Peppermint) Oil - We us a pure domestic essential oil of peppermint derived from natural mint leaves. Used to give our toothpaste a natural peppermint flavor, to kill the bacteria in your mouth and freshen breath. We developed a custom blend of ultra premium, USA produced, mint oils from various mint growing regions around the US to create a one of a kind mint flavor that is amazing!
Mentha Viridis (Spearmint) Leaf Oil - We us a pure domestic essential oil of spearmint derived from natural spearmint leaves. Used to compliment the peppermint flavor, to kill the bacteria in your mouth and freshen breath.
Gaultheria Procumbens (Wintergreen) Leaf Oil - We us a pure domestic essential oil of wintergreen derived from natural wintergreen leaves. Used to compliment the peppermint flavor, to kill the bacteria in your mouth and freshen breath.
Stevia (Leaf Extract) - Derived from the stevia plant. Used as a natural sweetener and to further enhance the natural mint oil flavoring.
After devoting ourselves to creating the purest products possible in the purest way possible, we commit to packaging them in materials that will do the least harm. All of our packaging is BPA-free, 100% recyclable and made from the highest percentage of post-consumer recycled material available.
Fluoride Free - Davids is committed to using only safe natural ingredients to promote both personal & oral health. We have chosen to not include fluoride in our formulation, due to health concerns surrounding this ingredient. Every toothpaste manufacturer that includes fluoride is required to print the following warning label on their packaging:
"Keep out of reach of Children under 6 years of age. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away."
You wont find this warning label on Davids toothpaste, since our toothpaste is fluoride-free.
Sulfate Free - (No SLS) - Sulfate based chemicals, most commonly Sodium Lauryl Sulfate (SLS), is a chemical used by most toothpaste companies to produce the foaming action of the toothpaste. Unfortunately, sulfates are harmful to the environment and may also be harmful to your body. Some people experience mouth sores from using traditional toothpaste with sulfates, because of the harshness of this chemical. We have substituted SLS with a more natural ingredient derived from coconut oil (sodium cocoyl glutamate), which is sulfate-free.
No Artificial Flavors, Sweeteners, Colors, or Preservatives - We eliminated the artificial ingredients that are found in most other toothpastes and found safe natural alternates. The result is a toothpaste that is naturally sweet (not too sweet), naturally flavored, and naturally preserved.
100% USA Farmed Natural Mint Oil Flavoring - We partnered with leading mint experts to develop a custom mint flavor, using premium mint oils from various mint growing regions around the United States. These oils were blended together to create our custom mint flavoring that leaves incredibly fresh minty breath. Other companies use artificial mint flavoring or lower grade imported mint oil. Once you try Davids toothpaste, with our custom blend of premium USA produced mint oil, you will not want to go back!
Not just MADE IN USA... USA ORIGIN TOO (big difference!) - While talking to suppliers, we discovered that many of the big toothpaste companies buy ingredients that come from overseas (mostly China & India), and mix them in their US factory and stamp "Made in USA" on their package. At Davids, we take a much different approach...we do our best to use only premium ingredients that are farmed, mined, and processed in the USA....98% of our ingredients are USA Orign, supporting the sustainability of the USA economy and American jobs!
Sustainability....Nature+America+You - Environmental sustainability is extremely important, but we take a more holistic approach. Davids is focused on sustaining the environment through the packaging we use...sustaining the USA economy and American jobs by using the highest possible content of USA origin ingredients and packaging....sustaining YOU and your health, by only using safe natural ingredients....Nature+America+You is more than what is printed on our packaging...it is reflected in our toothpaste and everything we do.
Cruelty Free - Davids does not do animal testing in the development of our products. We believe all life should be valued and respected. Davids Toothpaste is a member of Leaping Bunny (www.leapingbunny.org), which is a coalition of companies dedicated to the promotion of humane animal treatment.
Recyclable Metal Tube - We are going retro...using the classic collapsible metal tube that helps seal in the natural mint oil flavor, and that can be recycled. Plastic tubes are cheaper, but we believe it's more important to use what works best and is environmentally conscious.
FSC Certified Paperboard Packaging - With Davids commitment to environmental sustainability, our paperboard packaging only comes from forests protected and managed by the Forest Stewardship Council (FSC). Because FSC is the gold standard in forest certification, it is the only system supported by groups such as WWF, Sierra Club, Greenpeace, Natural Resources Defense Council and National Wildlife Federation. Learn more about how FSC is protecting forests for future generations here.
Carton made with 100% Wind Energy - Our paperboard packaging supplier uses 100% wind energy in the production of our boxes. This use of wind as a renewable energy reduces an estimated 4,199,796 pounds of carbon dioxide emissions annually. The greenhouse gas equivalency: comparable to taking 364 personal vehicles off the road per year.