Davids premium natural toothpaste is made using the highest quality naturally sourced and naturally derived ingredients to safely & effectively whiten teeth, fight plaque, and freshen breath.

We are also committed to using premium USA Origin ingredients for the highest quality possible and to support American jobs.
Our Definition of Natural.
Ingredients Sourced and Derived from Nature.

Formulas Free of Artificial Flavors, Artificial Preservatives, Artificial Colors, and Artificial Sweeteners.

Free From Animal Derived Ingredients (Vegan).

Not Tested on Animals (Cruelty Free).

Use of Sustainable Packaging.
The Food & Drug Administration (FDA) has not defined the term “natural” and has not established a regulatory definition for this term in cosmetic labeling, so we have established these guidelines in our efforts to remain transparent in our definition of "natural".
Legacy Toothpaste brands commonly contain ingredients that many health conscious consumers are actively looking to avoid.  These legacy toothpaste products often contain artificial flavors, artificial preservatives, artificial colors,  artificial sweeteners, and other synthetic ingredients.
Instead of using a long list of artificial/synthetic ingredients, Davids uses ingredients that are Naturally Sourced and Naturally Derived.
Naturally Sourced -  Our naturally sourced ingredients are minimally processed or altered after being sourced from nature.  An example of this would be our natural mint flavoring.  The mint plant is grown on farms, then harvested and natural oils extracted through a steam distillation process.  Yes, this requires processing, but the final product is a premium natural mint oil minimally altered from how the oil is found in the mint leaves prior to processing. 
Another example of a naturally sourced ingredient is calcium carbonate, which is used as a micro abrasive to clean and polish teeth.  Our calcium carbonate is primarily made up of natural limestone mined from the earth.  Once the limestone is quarried, it is then crushed, screened, separated, milled, and pulverized. Calcium carbonate undergoes an additional process in which the limestone is further purified, so yes, processing is required, but the final product is a limestone material minimally altered from how the material is found in the earth prior to processing.
Naturally Derived -  Other ingredients found in Davids are derived from nature but have gone through more extensive processing to create a higher level of safety or efficacy and have been modified from their original state.  An example of this would be xylitol.  In order for us to avoid the use of artificial sweeteners like saccharine, we use xylitol which is made from birch trees.  The birch tree fibers undergo advanced processing which creates a final product of crystalline birch xylitol which looks like sugar (altered from its original state) but is commonly classified as a natural sweetener.   Other ingredients found in Davids that are Naturally Derived include Sodium Bicarbonate (Baking Soda) and Sodium Cocoyl Glutamate (Coconut Derived), and others.  See ingredients & purpose below for more details.
What Makes Davids So Good.

Effective   |  high performance formula / best of science +nature.

Natural      |  naturally sourced & naturally derived ingredients.

Taste         |  premium natural flavor oils that taste great.

Clean        |  fluoride free + sulfate free.

Safe          |  EWG VERIFIED. certified healthy ingredients.

Vegan       |  no animal testing. Leaping Bunny certified.

Sustain     |  recyclable metal tube. FSC certified packaging.

fluoride free - Davids is committed to using only safe ingredients to promote both personal & oral health.  We have chosen to not include fluoride in our formulation, due to health concerns surrounding this ingredient.  Every toothpaste manufacturer that includes fluoride is required to print the following warning label on their packaging:

"Keep out of reach of Children under 6 years of age.  If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away."

You wont find this warning label on Davids toothpaste, since our toothpaste is fluoride-free.

sulfate free - (no sls) - Sulfate based chemicals, most commonly sodium lauryl sulfate (sls), is a chemical used by most toothpaste companies to produce the foaming action of the toothpaste. Unfortunately, sulfates can be harmful to the environment and may also be harmful to your body.  Some people experience mouth sores from using traditional toothpaste with sulfates, because of the harshness of this chemical.  We have substituted sls with an ingredient derived from coconuts (sodium cocoyl glutamate), which is sulfate-free.

no artificial flavors, sweeteners, colors, or preservatives -  We eliminated the artificial ingredients that are found in most other toothpastes and found safe alternates.  The result is a toothpaste that is naturally sweet (not too sweet), naturally flavored, and naturally preserved.

essential oil flavoring - We developed a proprietary blend of premium essential oils from various mint growing regions around the United States.  These oils were blended together to create our custom mint flavoring that leaves incredibly fresh minty breath.  Other companies often use artificial mint flavoring or lower grade imported mint oil.  Once you try Davids toothpaste, with our custom blend of premium USA produced mint oil, you will not want to go back! (note: some of our flavor ingredients are not available/grown in the US, and have been globally sourced, however we use USA Origin ingredients whenever possible.)

not just made in usa... usa origin too (big difference) - While talking to suppliers, we discovered that many of the big toothpaste companies buy ingredients that come from overseas (mostly China, Malaysia & India), and mix them in their US factory and stamp "Made in USA" on their package.  At Davids, we take a much different approach...we do our best to use only premium ingredients that are farmed, mined, and processed in the USA....98% of our ingredients are USA Origin, supporting the sustainability of the USA economy and American jobs.

sustainability....nature+america+you - Environmental sustainability is extremely important, but we take a more holistic approach.  Davids is focused on sustaining the environment through the packaging we use...sustaining the USA economy and American jobs by using the highest possible content of USA origin ingredients and packaging....sustaining YOU and your health, by only using naturally sourced and derived ingredients....Nature+America+You is more than what is printed on our packaging...it is reflected in our toothpaste and everything we do.

cruelty free - Davids does not do animal testing in the development of our products.  We believe all life should be valued and respected.  Davids Toothpaste is a member of Leaping Bunny (www.leapingbunny.org), which is a coalition of companies dedicated to the promotion of humane animal treatment.

recyclable metal tube - Each year about 1.5 Billion toothpaste tubes end up in US landfills and we wanted to do better.  You may have thought we selected the metal tube for it's modern aesthetic (that was part of it), but the main reasons Davids comes in metal tubes is for maintaining maximum freshness and for their ability to be recycled.  Our aluminum tubes are lined with a Food Grade Non-BPA liner so there is no paste to metal contact, and this barrier helps prevent any leaching of the tube material into the paste.   For details on how to recycle your Davids tube, please visit our faq page.  

FSC certified paperboard packaging - With Davids commitment to environmental sustainability, our paperboard packaging only comes from forests protected and managed by the Forest Stewardship Council (FSC).  Because FSC is the gold standard in forest certification, it is the only system supported by groups such as WWF, Sierra Club, Greenpeace, Natural Resources Defense Council and National Wildlife Federation.   Learn more about how FSC is protecting forests for future generations here.

FAQ:

How do I recycle the metal tube?

A few things to note about recycling your Davids tube... you will need to clean the excess paste from the inside of the tube, so you will need to do a few things.

1. Take some scissors or shears and cut off both ends of the tube.
2. Cut a slit the full length of the tube to fold open the tube to access the inside of the tube for cleaning....the edges of metal are sharp, so please be careful.
3. Wash off the excess paste with running water....toothbrush can be helpful here for removing all the paste.
4. Discard metal in recycle bin. It will be up to your local waste management provider to properly sort/recycle as we do not currently take back used tubes for recycling.

PRO TIPS:

1. Roll up the clean metal so that sharp edges are no longer exposed and wad up into a 3" ball along with other aluminum foil you are recycling. This will greatly improve the chances of being sorted properly for recycling by the waste management company.

2. Alternatively, you can roll up the cleaned metal and place inside an aluminum can which also greatly increases the chances of being sorted for recycling.

Visit our blog post here for additional info including a video on how to recycle your Davids tube.

For more general info on recycling, visit our friends at earth911

Is the cap recyclable?

Our toothpaste cap is made from virgin-grade high density polyethylene (HDPE), Symbol#2 which is recyclable.

Is the tube roller (tube key) recyclable?

Yes, the tube roller (tube key) included with each tube of Davids toothpaste is made from mild steel which is a recyclable material.  If you use other products that come in a metal tube (medical ointments, lotions, etc.) consider repurposing your tube key by using with other metal tubes you may be using.  If you have no further use for the tube key, you can place in your recycling bin.